During a recent swing through New York we met again with the Publisher’s Weekly team at their office to update them on our new StoreApp. The other day they posted an article about us and the features of the StoreApp. Since we saw them we’ve added a couple of important new features that let publishers brand their own StoreApps.
1. Add your company name
2. Add your own navigation bar color
These updates have been among the most requested by publishers. Now publishers can deploy multiple unique StoreApps to target different niche audiences. Some are creating apps for particular events, and other publishers are planning StoreApps for each series of books.
Here’s a sample store app filtered by the category, “Leadership”.
Corporate content managers are asking how they can use our Store App for their internal training programs. The new Store App gives a quick and easy way to make just the content they want available to their target audience right now.
Companies can setup a custom Store App with just the content they need for a particular training and embed the app right on their internal sites, or they can embed the app in an email blast to their staff. Staff members can then grab ebooks and slices right from the Store App. Training leaders can also mix and match just the content they need for their training classes using the Remix tool and then make the custom ebook available to attendees instantly on the App. Pretty cool.
Publishers are planning to use the new store app in a variety of ways, both to push direct sales and to grow their vertical markets. For example, store apps can easily be distributed to their associated author sites. Some authors have blogs with large and loyal reader bases with common category interests. The Store App can be embedded on the author site and customized to offer just that content that is of interest to the author’s audience.
Instant Travel Store
Here’s an example of the App embedded in the main body of this blog that has content filtered for a Travel audience. It sizes dynamically to adjust to column width. Users can now browse and putchase content, and create their own custom ebooks, directly within this blog site. Checkout happens within the app as well, so the user never leaves the site.
Embed on any site to create an instant and customizable store
We just launched the new Slicebooks Store App this week and have been demoing it to publishers and distributors this week in Frankfurt. The response has been gratifying. Here’s a look at a demo version. We’ll also embed one on this blog. Feel free to try it out.
Since we launched the Slicebooks Store a few months back, we’ve repeatedly been hearing from publishers and other organizations with huge content distribution needs that they’d sure like to have a branded version of the store of their own. This feedback has shifted our focus from retail to licensing and services. Over the past few months we’ve been building a two-part white label program that we plan to roll out at the Frankfurt Book Fair.
Part one is our Slicebooks Store Web App (we call it “white label lite”) which, as Jill explains in the interview, basically turns our store and all its unique functionality into an embeddable widget. As part of their subscription to Slicebooks Services, publishers will be able to embed the App (or multiple apps) onto their own sites and offer their customers filtered content from the App. And, as we like to say, all content will then be available “whole, sliced and remixable” What this means is that publishers can instantly build vertical markets. Got an author with a blog and a dedicated audience? In minutes that author can embed the Store App, filter the content to suit that audience and become a new sales channel for the publisher.
For organizations who really want to go direct, our white label program is now operational. We can get you up and running in no time with a privately branded white label version of our Slicebooks Store with all the bells and whistles.
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