Book Business Magazine just published my article about how publishers can use beacons to reach mobile users. Money quote:
Beacons require users to have an associated app and to opt-in for notifications, so all communication is voluntarily received. For book publishers to leverage the huge potential beacons offer, you will need to partner with popular apps and new companies that will be focusing on building beacon-based venue networks. In some cases, your content could then be added to a library of content that can be licensed as a package and delivered to brands as a value-add. Or you will be able to purchase listing space on beacons located at niche venues where your content will be featured in alerts to that perfect niche mobile audience.
We will soon be launching YaBeam, a beacon-based mobile marketing platform that publishers can use to engage mobile audiences via “venues” that can be anywhere. You can signup for alerts about the YaBeam launch here.
BookExpo America, the largest publishing event in North America, just notified us that we are semi-finalists in the BookExpo Challenge! As a reward for reaching the semi-finals we receive an assortment of valuable freebies and the opportunity to present our platform to a group of VCs and other publishing industry folk. If we make it to the Finals we’ll have a shot at the first prize, which is some monetary award they haven’t yet announced. Fingers crossed!
We were very stoked to be informed by Built in Colorado that Slicebooks has been chosen as one of the 50 Colorado Startups to Watch in 2015, and along with that came this badge. We shall strive to be worthy of the mention.
The “Exceptional Women in Publishing” organization recently held their annual “Women’s Leadership Conference” in Berkeley, CA. Jill was asked to participate on a panel with two other highly exceptional women - Charlotte Abbott, content and media strategist, Abbott Communications, and Fauzia Burke, founder & president, FSB Associates. The session was called, “How to be your own Boss in Publishing” and was intended to inform wannabe entrepreneurs on the perils of following your own path. The panel spent some time discussing that pros and cons of starting your own venture, and didn’t mince around about the huge risk and struggle going on your own brings, but the overall enthusiasm of the panel inspired all cubicle-trapped office workers in attendance who dare dream the startup dream.
Slicebooks will be exhibiting next week at the Digital Book World Expo in NYC. Stop by TT#12 for a 5 minute demo of our platform. We’ll show you how you can launch a super-fast custom mobile store in minutes! (We can also tell you where to find the best NY pizza. We’ve done extensive research…)
During a recent swing through New York we met again with the Publisher’s Weekly team at their office to update them on our new StoreApp. The other day they posted an article about us and the features of the StoreApp. Since we saw them we’ve added a couple of important new features that let publishers brand their own StoreApps.
1. Add your company name
2. Add your own navigation bar color
These updates have been among the most requested by publishers. Now publishers can deploy multiple unique StoreApps to target different niche audiences. Some are creating apps for particular events, and other publishers are planning StoreApps for each series of books.