Slicebooks at BEA 2012

Just finished the 3 day Book Expo America (BEA) event, where we demoed Slicebooks for hundreds of publishers, authors and others interested in the potential of digital content.

We found that, after viewing our 5 minute demo, educators and those in academic publishing, health and medical publishers, small and medium innovative publishers, teachers, trainers – these groups jumped for joy at the possibilities Slicebooks offers them.

On the other hand, some of the biggest NY publishers remain cautious, non committal, sometimes aloof, even afraid of the notion of repurposing their content in this way. I will post a longer article about this later, but it is curious that those with the largest content backlists, who stand to gain the most by giving customers easy, searchable access to their content on a micro level,  remain unconvinced. Many reasons for this, but from a consumer point of view it remains frustrating. I asked the head of digital content from one major publisher how I could easily obtain a chapter from any one of their many thousands of backlist titles. She said she really does not know, and that it would probably take some time.

Exactly.

 

Why should publishers slice & remix? 9 great reasons.

Book publishing has been around for hundreds of years, and publishers as a rule are often a careful bunch. They do not jump jump into new technologies easily -after all, the original design has worked pretty well for a long, long time. But the challenges and opportunities of the digital age have forced them to take some leaps more swiftly than they are accustomed.

When we talk to publishers about Slicebooks,  they often ask for reasons why they should slice and remix their books. We tend to think the reasons for slicing and remixing content are plentiful and obvious, but we list a few here for those still on the fence.

WHY PUBLISHERS SHOULD SLICE & REMIX

(or why Slicebooks rocks)

1. BEAT THE INTERNET: When people search the internet for content, they often look for just a slice. Random free content is abundant but often not reliable. Your professionally published slices provide an affordable choice from trusted experts while promoting books and paying the publisher.

2. PUBLISH IN MINUTES, SELL IN MANY WAYS:  In minutes you can upload books, slice them, edit metadata and publish. Slice several books, mix & match slices by topic, author and more to instantly create new custom ebooks. Sell or share on eBookPie or through your own distribution channels.

3. CHOICE RULES!: The Internet has taught us all to expect choice & flexibility. Music customers buy music whole or sliced, and burn playlists of songs from many sources. Use Slicebooks to offer your ebook customers the same flexibility and choice.

4. EVERY TEACHERS DREAM: It’s just a fact that professors commonly photocopy book chapters to manually build custom student guides. Publishers don’t get paid, authors get no royalties. Travelers, trainers and others do the same. Slicing & remixing fills their need – customized content whenever they need it, quickly and easily (and you get paid).

5.  SHORT IS HOT! (ask Amazon): In a recent 14 month span Amazon sold over two million “singles.* Singles are shorter than full-length books but longer than most magazine articles. Sound like intellectual property you already own? Slice and remix to release the valuable singles buried in your backlist and let the world find them.

6. SOAR ON SEARCH ENGINES: The more related items you have for search engines to find, the better your search results. A travel guide sliced into 20 chapters is 20 times more likely to appear in search results. Help your books, brand and sales by effortlessly tapping into the immense power of Internet search.

7. FREE YOUR BACKLIST: How many tens, hundreds, or thousands of backlist content gems do you have buried that could be sliced and sold separately or remixed into new custom books? Slice & remix to find new readers without having to generate new content.

8. FEED DEAL HUNTERS:  Chapters and singles can often be priced in that bargain sweet spot many ebook shoppers are looking for. Use slices to promote your catalog to the world while attracting customers looking for just a slice.

9. RESOURCE SAVER: Slicebooks is so easy that one person in a few minutes can create and publish new, sellable digital content using only your existing ebook files, saving publishers time & resources while greatly expanding your digital catalog.

There are more, like easy metadata creation and editing, swift updating, etc. Visit us for a 5 minute demo of Slicebooks and we’re sure you’ll be convinced.

We’ll be at BookExpo America in New York City June 5-7 in the Digital Zone – booth DZ2125. Stop by for a 5 minute demo.

Slicebooks chosen to present at Digital Show & Tell on June 7

Slicebooks has been chosen to be one of 18 presenters at the annual Digital Show & Tell event on June 7,  sponsored by Book Industry Study Group (BISG).

Digital Show & Tell Event, sponsored by the Book Industry Study Group (BISG)At Digital Show & Tell, developed by BISG with support from the Ebooks, EReaders, Digital Books LinkedIn Group and sponsored by BookExpo America, participants “Speed Date” up and coming projects in the e-book, e-reader, and digital content space.

We’ll make 9 five-minute presentations to 9 different groups. At the end of the presentations, the audience will vote on their favorite.  We’ll be up against some impressive competition so hopefully the network will hold up. Go Slicebooks!

Getting Slicebooks ready for BEA 2012

After a successful private beta (thanks to all the publishers who participated) we have been busy tweaking the Slicebooks user interface based on all the good feedback we received. We plan to release a new and improved Slicebooks in public beta in time for the opening of our booth at BEA 2012 in NYC on June 4. We are particularly excited by our new Remixing UI, which makes it more intuitive for publishers to create custom content by easily mixing & matching all available PDF or ePub content. Those slices can be uploaded from various sources (ebooks, journals, articles) or sliced from eBooks using the Slicebooks slicing tool.

Contact us for an appointment at BEA 2012 from June 5-7 to see how Slicebooks can revolutionize your digital publishing program.