Book publishing has been around for hundreds of years, and publishers as a rule are often a careful bunch. They do not jump jump into new technologies easily -after all, the original design has worked pretty well for a long, long time. But the challenges and opportunities of the digital age have forced them to take some leaps more swiftly than they are accustomed.
When we talk to publishers about Slicebooks, they often ask for reasons why they should slice and remix their books. We tend to think the reasons for slicing and remixing content are plentiful and obvious, but we list a few here for those still on the fence.
WHY PUBLISHERS SHOULD SLICE & REMIX
(or why Slicebooks rocks)
1. BEAT THE INTERNET: When people search the internet for content, they often look for just a slice. Random free content is abundant but often not reliable. Your professionally published slices provide an affordable choice from trusted experts while promoting books and paying the publisher.
2. PUBLISH IN MINUTES, SELL IN MANY WAYS: In minutes you can upload books, slice them, edit metadata and publish. Slice several books, mix & match slices by topic, author and more to instantly create new custom ebooks. Sell or share on eBookPie or through your own distribution channels.
3. CHOICE RULES!: The Internet has taught us all to expect choice & flexibility. Music customers buy music whole or sliced, and burn playlists of songs from many sources. Use Slicebooks to offer your ebook customers the same flexibility and choice.
4. EVERY TEACHERS DREAM: It’s just a fact that professors commonly photocopy book chapters to manually build custom student guides. Publishers don’t get paid, authors get no royalties. Travelers, trainers and others do the same. Slicing & remixing fills their need – customized content whenever they need it, quickly and easily (and you get paid).
5. SHORT IS HOT! (ask Amazon): In a recent 14 month span Amazon sold over two million “singles.* Singles are shorter than full-length books but longer than most magazine articles. Sound like intellectual property you already own? Slice and remix to release the valuable singles buried in your backlist and let the world find them.
6. SOAR ON SEARCH ENGINES: The more related items you have for search engines to find, the better your search results. A travel guide sliced into 20 chapters is 20 times more likely to appear in search results. Help your books, brand and sales by effortlessly tapping into the immense power of Internet search.
7. FREE YOUR BACKLIST: How many tens, hundreds, or thousands of backlist content gems do you have buried that could be sliced and sold separately or remixed into new custom books? Slice & remix to find new readers without having to generate new content.
8. FEED DEAL HUNTERS: Chapters and singles can often be priced in that bargain sweet spot many ebook shoppers are looking for. Use slices to promote your catalog to the world while attracting customers looking for just a slice.
9. RESOURCE SAVER: Slicebooks is so easy that one person in a few minutes can create and publish new, sellable digital content using only your existing ebook files, saving publishers time & resources while greatly expanding your digital catalog.
There are more, like easy metadata creation and editing, swift updating, etc. Visit us for a 5 minute demo of Slicebooks and we’re sure you’ll be convinced.
We’ll be at BookExpo America in New York City June 5-7 in the Digital Zone – booth DZ2125. Stop by for a 5 minute demo.
There are a lot of confusing options for publishers to consider as they plot their digital strategies. We get this question from publishers all the time. What is Slicebooks and how can it help me compete?
Briefly, here is the why and how of Slicebooks.
Slicebooks helps publishers fight back with their existing content
The Internet has been a blessing and a curse to book publishers. While providing a forum for selling eBooks, it competes for customer attention and cannibalizes publisher sales with random short content of dubious quality. It has also taught customers to expect choice, flexibility and instant access to content whenever it is desired. Slicebooks, a new short content publishing platform developed by eBookPie, enables publishers to affordably leverage their existing catalogues to quickly produce premium digital content that can win back customers – and sales revenues – lost to the internet.
Slice, remix and publish digital content in minutes with Slicebooks
Using the Slicebooks web interface, publishers can quickly chunk & remix front and backlist titles into marketable packages. It is easy to slice one book, a few, or even thousands in batches. eChapter slices and custom remixes can be published automatically on eBookPie, distributed to leading retailers or downloaded to the publisher’s own sales channels.
Publisher Dashboard gives publishers full control over metadata
With the powerful Publisher Dashboard publishers have detailed control over book metadata, and can assign ISBNs. Metadata can be exported in either ONIX or .csv formats, making distribution easy. Individual chapters can be priced and sold individually online, remixed into custom collections, or used to cross-market the entire catalog.
Why short content?
Here are just a few of the many examples of how readers now commonly use customized short content:
- Professors and trainers mix and match class manuals that fit their unique curricula.
- Travelers create custom guide books.
- Health and business professionals slice time-sensitive content to suit their particular research and training needs.
- Computer programmers need help with just one string of code, or a quick tutorial slice buried in a larger manual
Just like with music, readers often only want a slice of content
And they will scour the search engines to find it. By creating an abundance of affordable, easy to find and professionally-produced short content — all from their existing catalogues — publishers can regain lost sales, rejuvenate their backlist, cross-promote their entire catalog and give their customers the choice and flexibility the Internet has taught them to expect.
With Slicebooks, everyone wins – Consumers, Authors and Publishers.
Consumers win because they can purchase just the content they need while being reassured that it has endured the editorial scrutiny that has defined publishing for centuries.
Authors win because they get paid royalties every time someone buys a new slice of their books.
And publishers win because they finally are able to sell their content in the ways that consumers increasingly wish to buy it, but with none of the technological headaches that used to accompany content sales.”