How beacons can help publishers

Book Business Magazine just published my article about how publishers can use beacons to reach mobile users.  Money quote:

Beacons require users to have an associated app and to opt-in for notifications, so all communication is voluntarily received. For book publishers to leverage the huge potential beacons offer, you will need to partner with popular apps and new companies that will be focusing on building beacon-based venue networks. In some cases, your content could then be added to a library of content that can be licensed as a package and delivered to brands as a value-add. Or you will be able to purchase listing space on beacons located at niche venues where your content will be featured in alerts to that perfect niche mobile audience.

We will soon be launching YaBeam, a beacon-based mobile marketing platform that publishers can use to engage mobile audiences via “venues” that can be anywhere.  You can signup for alerts about the YaBeam launch here.

 

Publisher’s Weekly article & New StoreApp Features

PubWeekly logoDuring a recent swing through New York we met again with the Publisher’s Weekly team at their office to update them on our new StoreApp. The other day they posted an article about us and the features of the StoreApp. Since we saw them we’ve added a couple of important new features that let publishers brand their own StoreApps.

1. Add your company name

2. Add your own navigation bar color

These updates have been among the most requested by publishers. Now publishers can deploy multiple unique StoreApps to target different niche audiences. Some are creating apps for particular events, and other publishers are planning StoreApps for each series of books.

3 sample apps

What the market has been saying (white label)

Screen Shot 2014-09-17 at 6.12.45 PMPublishing Perspectives today posted an interview with CEO Jill Tomich about how Slicebooks has evolved over the past three years. Lynn Rosen, who wrote the piece, does a great job summarizing what we’ve learned over the years in the roller-coaster digital content space.

Since we launched the Slicebooks Store a few months back, we’ve repeatedly been hearing from publishers and other organizations with huge content distribution needs that they’d sure like to have a branded version of the store of their own. This feedback has shifted our focus from retail to licensing and services. Over the past few months we’ve been building a two-part white label program that we plan to roll out at the Frankfurt Book Fair.

Part one is our Slicebooks Store Web App (we call it “white label lite”) which, as Jill explains in the interview, basically turns our store and all its unique functionality into an embeddable widget. As part of their subscription to Slicebooks Services, publishers will be able to embed the App (or multiple apps) onto their own sites and offer their customers filtered content from the App. And, as we like to say, all content will then be available “whole, sliced and remixable” What this means is that publishers can instantly build vertical markets. Got an author with a blog and a dedicated audience? In minutes that author can embed the Store App, filter the content to suit that audience and become a new sales channel for the publisher.

For organizations who really want to go direct, our white label program is now operational.  We can get you up and running in no time with a privately branded white label version of our Slicebooks Store with all the bells and whistles.

News and tweets about the Ingram investment means no fishing

This week we were thrilled to announce that ICG Ventures Inc., an Ingram Content Group company, has made a seed investment in Slicebooks. Here’s the press release with all the details. There’s been a lot of publishers and other industry folk tweeting about it, and quite a few press mentions as well, like in Publisher’s Weekly and Book Business Magazine.

In addition to the investment, we announced that publishers who are integrated with Ingram’s CoreSource platform now have the option to have Ingram transfer their files to Slicebooks and it will be done automatically. And that has caused an immediate deluge of interest in our platform from publishers all over the globe.

All of this is great for Slicebooks of course. But working through all these publisher inquiries almost certainly means postponing any notions I had of escaping for a few hours of fly fishing this weekend.

Oh the price we pay. Tell the cutthroats they are safe for another week.

cutthroat

 

 

 

Press Release: Slicebooks Secures Seed Funding From Ingram

This has generated quite a lot of buzz for us in the publishing world. See the complete press release here.

Here’s a snippet:

July 31, 2013

Denver, CO

Slicebooks, an innovative startup by EarlyAccess with a publishing platform for slicing & remixing content, an iTunes-style retail platform and the world’s first eBook Remix Widget, announced today that it has raised a round of seed funding from ICG Ventures Inc., an Ingram Content Group company.

“In addition to receiving this seed funding from Ingram, any publisher that has integrated with Ingram Content Group’s CoreSource® digital asset management platform has the option to have their files delivered to us for slicing,” said Slicebooks CEO Jill Tomich. “It’s easy for any publisher to upload content for slicing, but those publishers who have their content on the CoreSource platform can simply request files be sent to Slicebooks. It is a seamless process. Over 90 publishers to date have already signed up to use Slicebooks.”

 

Book Business Magazine article about Slicebooks

Screen Shot 2013-08-02 at 10.44.04 AM

Lynn Rosen, Editorial Director of Book Business Magazine,  published a great article on Slicebooks today in the “Future Think” column. Money quote:

Jill Tomich  is at the helm of a start-up that’s truly cutting edge. Tomich, who was O’Reilly Media’s original Sales Director, launched Slicebooks with husband and co-founder Ron , the company’s “vision chief and idea troublemaker” (every company should have at least one of those!). With a background that includes technology and a facility with computers, Tomich wanted to be able to take e­books to a new level, and make them available for purchase by the chapter. 

 

Meme360 and Xinhua Media (China) Interviews at BEA Expo

When you are demoing something a little new and different like Slicebooks at the BEA Expo, it is wonderful when everyone wants to talk about it and see how it works, and we are always pleased to show them.

But after a few hours of demos you can start feeling a little hoarse and bug eyed. Maybe its called Trade Show Face. And then you turn around and media folks point video cameras and large microphones at you. You smile and quietly wonder if you left any lunch stains on your shirt.

But that’s just me. Jill doesn’t seem to have those worries. She’s just smooth and clear, like in this interview.

Eileen Zar from the Meme360 blog got excited about the poetic possibilites of our upcoming eBook Remix Widget when interviewed Jill at our BEA Expo 2013 booth.

Later, a film crew from Xinhua Media Daily in China (sometimes referred to as “China’s BBC”) stopped by to ask me about what Slicebooks is up to. They commented that while most companies in the Digital Book section seem to be focusing on file conversion (a useful service to be sure) it appears Slicebooks is doing something new, different and exciting.

Well, now that you mention it…

We talked later about slicing Chinese books for the China market, which they thought made great sense. We’re looking forward to getting started with that.

Interview with Digital Book World Daily

During our exhibit at the BEA Expo, Beth Bacon from Digital Book World Daily interviewed me about how Slicebooks can benefit educators and consumers. Money quote:

Publishers can use the SliceBooks service to portion ebooks into any number of slices, like sections, chapters and sub-chapters. Educators can quickly get just the content they need for a fraction of the price of the entire print volume. A literature teacher, for example, could buy bunches of poems, or even individual poems, from a poetry publisher who “slices” a large poetry collection. A math teacher could acquire small parts of a comprehensive Calculus text. This allows districts to manage their budgets more wisely and even gain flexibility in their course offerings.

Read the full article here.

CNET France on Slicebooks: “The first step towards personalized ebooks?”

Florent Taillandier of CNET France posted an article about Slicebooks this week that describes how we are working toward making ebooks as customizable as a music remix. Money quote:

We are witnessing a phenomenon: a trend towards personalization books, which one day may be may be “assembled” on demand, and according to our interests.