Book Fiesta at Guadalajara Book Expo 2012

by Ron on November 30, 2012

in Events,Guadalajara Book Fair

 

A view of the exhibition floor, Guadalajara Book Fair 2012Slicebooks spent the week at the Guadalajara Book Fair introducing our “whole or sliced” retail platform and our slicing and remixing services to STEM  publishers, distributors and educational organizations from throughout Latin America.  This book fair is the largest in Latin America and the 2nd largest in the world after Frankfurt. They expect about 600,000+ visitors to pass through during the 10 days of the fair.

The cultural aspect of this book venue can not be overstated. Mariachis strolling the book fair avenues, art exhibits around every corner.

Here’s the entry into the Guadalajara Book Expo. Chile was the host country.Entry into the Guadalajara Book Expo. Chile was the host country.

For Slicebooks it was both exciting and gratifying to find audiences from a host of Latin American countries (as well as delegations from the US, the UK and Spain) doing emotional backflips after watching demos of our services and retail platform. Giving their book customers the freedom of choosing content whole or sliced, and the ability to easily customize their own ebooks makes obvious sense to them.

Tree of Life made from Mexican chocolate
Tree of Life made from Mexican chocolate

Tree of Life made of Mexican Chocolate at the Guadalajara Book Fair 2012
While not all are yet ready to immediately make the digital leap (Costa Rica University Presses, for example, are looking at a 2 year process of moving to digital) they easily agreed that the transition to making their content available to their customers “whole, sliced and remixable” is a natural next step. We are excited about helping them break on through.

 libros y leopardos (books & leopards) at the Guadalajara Book Fair 2012



Libros y leopardos (books & leopards) at the Guadalajara Book Fair 2012

Leave a Comment

Previous post:

Next post: