Publishing Perspectives today posted an interview with CEO Jill Tomich about how Slicebooks has evolved over the past three years. Lynn Rosen, who wrote the piece, does a great job summarizing what we’ve learned over the years in the roller-coaster digital content space.
Since we launched the Slicebooks Store a few months back, we’ve repeatedly been hearing from publishers and other organizations with huge content distribution needs that they’d sure like to have a branded version of the store of their own. This feedback has shifted our focus from retail to licensing and services. Over the past few months we’ve been building a two-part white label program that we plan to roll out at the Frankfurt Book Fair.
Part one is our Slicebooks Store Web App (we call it “white label lite”) which, as Jill explains in the interview, basically turns our store and all its unique functionality into an embeddable widget. As part of their subscription to Slicebooks Services, publishers will be able to embed the App (or multiple apps) onto their own sites and offer their customers filtered content from the App. And, as we like to say, all content will then be available “whole, sliced and remixable” What this means is that publishers can instantly build vertical markets. Got an author with a blog and a dedicated audience? In minutes that author can embed the Store App, filter the content to suit that audience and become a new sales channel for the publisher.
For organizations who really want to go direct, our white label program is now operational. We can get you up and running in no time with a privately branded white label version of our Slicebooks Store with all the bells and whistles.