Publishers are planning to use the new store app in a variety of ways, both to push direct sales and to grow their vertical markets. For example, store apps can easily be distributed to their associated author sites. Some authors have blogs with large and loyal reader bases with common category interests. The Store App can be embedded on the author site and customized to offer just that content that is of interest to the author’s audience.
Instant Travel Store
Here’s an example of the App embedded in the main body of this blog that has content filtered for a Travel audience. It sizes dynamically to adjust to column width. Users can now browse and putchase content, and create their own custom ebooks, directly within this blog site. Checkout happens within the app as well, so the user never leaves the site.