During a recent swing through New York we met again with the Publisher’s Weekly team at their office to update them on our new StoreApp. The other day they posted an article about us and the features of the StoreApp. Since we saw them we’ve added a couple of important new features that let publishers brand their own StoreApps.
1. Add your company name
2. Add your own navigation bar color
These updates have been among the most requested by publishers. Now publishers can deploy multiple unique StoreApps to target different niche audiences. Some are creating apps for particular events, and other publishers are planning StoreApps for each series of books.